Privacy Policy

1. Introduction

Welcome to Prism Luv ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dating application and services ("Service").

By using Prism Luv, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

When you create an account and use our Service, you provide us with:

• Account Information: Email address, password, display name
• Profile Information: Age, location, gender, sexual preference, height, ethnicity, education, occupation, relationship status
• Personality Information: Color choices, color-associated words, animal choices, personality traits
• Photos: Profile photos you upload
• Interests: Hobbies, activities, and interests you select
• Bio: Optional personal description
• Communications: Messages you send to other users, support inquiries, bug reports
• Payment Information: Billing details processed securely through our payment providers (we do not store full credit card numbers)

2.2 Automatically Collected Information

When you use our Service, we automatically collect:

• Usage Data: Pages visited, features used, time spent on the app, clicks, swipes, likes, matches
• Device Information: Device type, operating system, browser type, IP address, mobile network information
• Location Data: Approximate location based on IP address (we do not track precise GPS location)
• Cookies and Tracking: We use cookies, pixels, and similar technologies for analytics and advertising (see Section 7)

2.3 Information from Third Parties

If you sign up using a third-party service (e.g., Google, Apple), we receive basic profile information such as name, email, and profile photo as authorized by you.

3. How We Use Your Information

We use your information to:

• Provide the Service: Create your profile, match you with compatible users, facilitate messaging
• Improve Matching: Use personality data to calculate compatibility scores and suggest potential matches
• Personalization: Customize your experience based on preferences and behavior
• Communication: Send you account notifications, match alerts, promotional emails (you can opt out)
• Safety and Security: Detect and prevent fraud, abuse, spam, and violations of our Terms of Service
• Customer Support: Respond to your inquiries and provide technical assistance
• Analytics: Understand how users interact with our Service to improve features and performance
• Advertising: Serve personalized ads and measure ad effectiveness (see Section 7)
• Legal Compliance: Comply with legal obligations, enforce our policies, and protect our rights

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Other Users

Your profile information (photos, bio, personality data, interests) is visible to other users when you appear in their match queue or after a mutual match. Your email address and full name are never shared with other users.

4.2 With Service Providers

We share data with trusted third-party service providers who help us operate our Service:

• Hosting: Railway, Vercel (infrastructure and hosting)
• Database: PostgreSQL hosting providers
• Payment Processing: Third-party payment processors (handle payment information securely)
• Email: Resend (transactional emails)
• Analytics: Google Analytics, Facebook Pixel, TikTok Pixel (usage analytics and advertising)
• AI Services: HuggingFace (for AI-generated bio suggestions)

These providers are contractually obligated to protect your data and use it only for the services they provide to us.

4.3 For Legal Reasons

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or legal processes
• Requests from law enforcement or government agencies
• Situations involving potential threats to safety or security
• Protection of our legal rights and property

4.4 Business Transfers

If Prism Luv is involved in a merger, acquisition, or sale of assets, your information may be transferred to the new owner. We will notify you via email and/or prominent notice on our Service before your information is transferred and becomes subject to a different privacy policy.

5. Your Privacy Rights

5.1 Access and Portability

You have the right to access and download your personal information. Contact us at privacy@prismluv.com to request a copy of your data.

5.2 Correction and Deletion

You can edit your profile information at any time through the app. To delete your account and all associated data, go to Settings → Account → Delete Account, or contact us at support@prismluv.com.

5.3 Marketing Opt-Out

You can unsubscribe from promotional emails by clicking the "Unsubscribe" link at the bottom of any marketing email, or by adjusting your notification preferences in Settings.

5.4 Cookie Preferences

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Service.

5.5 Do Not Track

Some browsers have a "Do Not Track" feature. Our Service does not currently respond to Do Not Track signals.

5.6 Regional Rights

Depending on your location, you may have additional rights:

• EU/EEA/UK (GDPR): Right to object to processing, restrict processing, and lodge a complaint with your local data protection authority
• California (CCPA): Right to know what personal information is collected, sold, or disclosed; right to opt-out of the sale of personal information (we do not sell your information)
• Brazil (LGPD): Right to access, correct, delete, and object to processing

To exercise any of these rights, contact us at privacy@prismluv.com.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete your information within 30 days, except where we are required to retain it for legal, accounting, or security purposes.

Aggregated, anonymized data may be retained indefinitely for analytics and research purposes.

7. Cookies and Tracking Technologies

We use the following tracking technologies:

• Essential Cookies: Required for authentication and security
• Analytics Cookies: Google Analytics to understand how users interact with our Service
• Advertising Pixels: Facebook Pixel and TikTok Pixel to measure ad performance and deliver personalized ads
• Session Storage: Used to remember your preferences during your session

You can control cookies through your browser settings or opt out of personalized advertising through:

• Google Ads Settings: google.com/settings/ads
• Facebook Ad Preferences: facebook.com/ads/preferences
• TikTok Ad Settings: tiktok.com/privacy/ads

8. Security

We implement industry-standard security measures to protect your information, including:

• Encryption of data in transit (HTTPS/TLS)
• Encrypted storage of passwords using bcrypt
• Secure database access controls
• Regular security audits and updates
• Two-factor authentication for administrative access

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Prism Luv is not intended for users under 18 years of age. We do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at privacy@prismluv.com, and we will delete that information.

10. International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence, including in the United States. By using our Service, you consent to the transfer of your information to countries that may have different data protection laws than your country.

For users in the European Economic Area (EEA), we ensure that data transfers comply with GDPR through appropriate safeguards such as Standard Contractual Clauses (SCCs).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page with an updated "Effective Date"
• Sending you an email notification (if you have an account)
• Displaying a prominent notice within the app

Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will respond to your request within 30 days as required by applicable law.

13. Acceptance of This Policy

By using Prism Luv, you signify your acceptance of this Privacy Policy. If you do not agree to this policy, please do not use our Service. Your continued use of the Service following the posting of changes to this policy will be deemed your acceptance of those changes.